Since the release of the original film in 1977, Star Wars has become an entertainment behemoth. This archival issue of brand-focused B takes a look at the branding that’s helped make the franchise so successful. From the films themselves to TV series, video games, toys, and even theme parks, this issue dives in deep to expose the connective glue that holds it all together. It also discusses Star Wars’ contributions to the industry at large through Industrial Light & Magic and Skywalker Sound and includes interviews with the cast of The Force Awakens, the owner of the world’s largest Star Wars collection, Kathleen Kennedy, and J.J. Abrams.